SMITH ®

Our True Intent Is All for Your Delight: The John Hinde Butlin’s Photographs

Our True Intent Is All for Your Delight: The John Hinde Butlin’s Photographs

With an introduction by Martin Parr

Work:
Picture editing. Design. Typography. Layout.
Spec:
Hardback cover with 4-colour jacket. 128pp. 4-colour throughout. 100 colour plates.
Client:
Boot Publishing

Limited edition print

This spread features one of the six limited edition prints available with the special edition.

Our True Intent Is All for Your Delight: The John Hinde Butlin’s Photographs

With an introduction by Martin Parr

John Hinde’s photographs of Butlin’s holiday camps in their heyday in the 1960s made innovative use of colour and elaborate staging, presenting a glorious Technicolor world where holidaymakers could escape the grey everyday reality of their working lives.

Published by Boot Publishing in association with Les Rencontres d'Arles
Special edition box set containing one of a selection of six limited edition prints also available.

ISBN 10: 954281306/ISBN 13: 978-0954281304

John Hinde (1916–1998)

In 1956, Hinde was one of the world’s most successful postcard publishers with a turnover of 50 million/annum. His Technicolour photography combined with overly artificial compositions made him a pioneer in colour reproduction techniques. Because of its original function, the artistic value of Hinde’s work was overlooked until recently.

Accompanying exhibition

  • Photographers’ Gallery, London

Reviews

Somewhere between the sublime and the ridiculous, John Hinde's visionary, larger-than-life photographs continue to enthral. The Observer
As with all Hinde imagery, the Butlin’s photographs show an idealised view of the world and, after the passage of time, acquire the power of a lost dream. The most remarkable thing of all is that the photographs were painstakingly produced not for any aspirational ideas or as great art, but as humble postcards to sell for a few pence to holidaymakers. Martin Parr