SMITH ®

Communicators Worldwide

Communicators Worldwide

Work:
Design a worldwide logo and branding application.
Spec:
Printed & electronic stationary. Website.
Client:
A new post-production company specialising in facilitating safe passage for journalists and charity workers through areas of high political tension.

Concept

The design consists of the letters CWW chained together to form a receiver transmitting airwaves. The logo can be viewed horizontally or vertically. When rotated 90° the logo can be seen as a figure reaching out.

Logo Positioning

The logo can be used in either horizontally or vertically. Printed matter is designed to encourage the viewer to see the logo at either angle.

Booklet

Flatplan of an eight page gatefold leaflet.