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Whitechapel Art Gallery Hoarding

Whitechapel Art Gallery Hoarding

The Whitechapel Expansion Project

Work:
Design. Typography. Reprographics. Production.
Spec:
Reflective-vinyl lettering on green painted surface. 28-metre 4-colour banner. Dibond images.
Client:
Whitechapel Art Gallery

Concept

The gallery is brought onto the street by creating a walk-though showcase of some of the contemporary artists who have exhibited at The Whitechapel during its 100-year history.

Reflective vinyl

As the tunnel is dark, all the type inside is set in reflective vinyl, to ensure that it can be read at night.

Information

Imagery and text inform the public about the upcoming extension and the facilities it will provide.

Signage

A clear signalling system directs the public to the temporary gallery entrance.

Whitechapel Art Gallery Hoarding

A 28-metre tunnel hoarding to inform the public of the Whitechapel expansion project and direct visitors to the temporary entrance. The hoarding will be in place for duration of the works.